Effective digital health solutions can only emerge from understanding the real-life experiences of individuals receiving care. By prioritising their voices, we craft technologies that are not only innovative but also empathetic and effective. We design digital health around people — not just as patients, but as individuals with stories, choices, and perspectives that matter. For us, it’s about designing solutions that respond to real live experiences. The term patient has long been used in healthcare, but language is evolving. Words like consumer, client, or participant have emerged to reflect a shift in how people engage with their care: more informed, more involved, and more empowered. Rather than debate the term, we focus on what truly matters: ensuring that people’s lived experiences are used to shape our digital health care systems. Our duty is clear — people deserve to be seen, heard, and actively included in the future of healthcare, and this is the direction we take when developing health systems.
Australia has been a pioneer in Hospital in the Home (HITH) programs since the 1990s. Recent reports suggest that expanding HITH could allow up to 30% of medical conditions to be treated at home by 2030, potentially saving the healthcare system up to $1 billion annually. This model not only reduces hospital admissions but also enhances satisfaction by providing care in familiar environments. By integrating digital tools like remote monitoring and telehealth, we aim to support the growth of HITH services and help Australia lead globally, learning from transformative models in the US and beyond. Talk to us about your HITH service today.
Drawing from global insights and local experiences, our HealthTech initiatives focus on:
We support efforts to incorporate the perspectives of those receiving care into healthcare decision-making. By facilitating meaningful involvement in policy and service design, we are helping to create systems that are more responsive and aligned with real needs. This ensures the health solutions we support are grounded in what matters most to the people they serve.
As part of our goal to truely listen to those receiving care, Think Creative have recently launched a new initiative Patient Voices Australia. Find our more and share your stories to help inform the future of healthcare service design in Australia.