Yoga Equality

Yoga classes for all

Yoga Equality has with a mission to make the benefits of yoga accessible to all — regardless of age, ability, background or body type. We were engaged to create a corporate brand identity that would reflect this inclusive vision, while also appealing to partners, practitioners and the broader community. Our work included the development of a visual identity that balanced calmness and clarity with purpose and strength — using colour, typography and layout to express both the grounded nature of the organisation and its progressive values. When developing the new brand our team explored many colour palettes, typography styles and iconography before our client chose the style they felt best reflected their vision of buidling a welcoming and credible Yoga that will being real change to their industry. Below are some samples of the other options that were explored.