Naturaliste

Dunsborough Private Estate

Set in the heart of Dunsborough’s coastal landscape, the estate offered a rare opportunity for refined seaside living — and the brand needed to reflect that. We were engaged to develop a complete identity and communication suite that captured the premium positioning of the estate, while resonating with a discerning, lifestyle-driven audience. Our work began with a strong visual identity inspired by the natural beauty of the coastline — restrained, elegant and distinctly local. This was carried through into print materials, estate brochures, signage, and promotional communications, all designed to evoke a sense of sophistication and ease. Every detail, from typography to tone of voice, was considered to support the estate’s appeal to buyers seeking exclusivity and lifestyle in equal measure. The result is a brand experience that’s both aspirational and grounded — a fitting reflection of life at Naturaliste.