Before now

Preventative Health Startup  

Before Now is a health startup redefining the role of technology in preventative care. With a focus on helping individuals stay well rather than simply respond to illness, the company needed both a strong visual identity and a product experience that could carry this vision into the hands of users. We partnered with Before Now to shape their brand from the ground up and to extend that thinking into early-stage application design and development. Anchored by the thoughtful and memorable slogan As you were, the brand identity is grounded in a sense of calm, clarity and restoration balancing clinical trust with a deeply human tone. Beyond the branding, we worked closely on ideation, prototyping and interface development to ensure the application communicated clearly, functioned intuitively, and supported users on their journey toward better everyday health. The result is a cohesive design and product foundation for a health startup with big ambitions and a meaningful mission.